The right content strategy can improve sales, grow social media followers, increase industry reach, and strengthen relationships with readers and customers. I’ll help you communicate the right messages to clients – in the right way and at the right time – to generate new leads and uncover fresh business opportunities.
Editing & Proofreading
Fact: 42.5% of survey respondents say they are negatively influenced by spelling or grammar blunders.
Whether you’re a publishing company that needs another set of eyes before your magazine goes to print, or you create your own copy in-house but need suggestions for improvement, I can help. (My former B2B magazine coworkers dubbed me “eagle eyes” for a reason!) I’ll see the things you may have missed – errors, inconsistent statements, poorly written sentences, and weak word choices – before it’s too late.
Marketing Collateral
Fact: The majority of B2B marketers report that their top challenge is producing engaging content.
With my corporate marketing experience, I write engaging marketing collateral (brochures, postcards, flyers, ad copy, etc.), and create and distribute press releases to get the media’s attention.
- Ad copy
- Idea generation
- Marketing collateral
- Press releases
Digital Content
Fact: Companies that blog regularly receive 67% more leads than those that don’t.
Before clients connect with you, they’ve already looked for you online. Create a consistent, influential online presence to grow your followers, increase website traffic, and generate more leads.
- Blogging
- Email text
- Idea generation
- Newsletters
- SEO
- Social media
- Website content
- Website redesign management
Writing
Fact: Content marketing generates three times as many leads as outbound marketing (TV and radio ads, print ads, etc.), but costs 62% less.
Get a fresh perspective, and connect with your customers while showcasing your industry expertise. As a former B2B writer, I can ghostwrite white papers, case studies, webinar/video scripts, and B2B magazine content. I also provide bylined content for regional and national publications.
- B2B magazine content
- Bylined writing
- Case studies
- Ghostwriting
- Idea generation
- Webinar and video scripts
- White papers
Marketing & Consulting
Fact: Only 35% of B2B marketers have a documented content strategy in place.
Have something to say, but you’re not sure how, when, or where to say it? Let’s map out unique marketing plan to get the right messages out to the right audience – in the right place and at the right time.
- Marketing audits
- Marketing plans
- Project management
Media Relations
Fact: 80% of business decision-makers prefer to get company information in articles vs. ads.
Getting your content out through the media – whether it’s an online article or a print cover story – can be tough if you don’t have the right connections or know the best way to pitch a story idea. I’ll help you create content that publications will want to publish, and help you get it into the right hands.